Terms of Service

1. THESE TERMS AND YOUR SERVICE AGREEMENT

These Terms apply to everyone who uses our website and to all clients of Recur.

Where you engage us for a specific service, you will also sign a separate Service Agreement setting out your fees, term, deliverables, territory, appointment criteria and any performance commitment applicable to you. If there is any conflict between these Terms and your signed Service Agreement, your Service Agreement takes precedence.

These Terms incorporate by reference our Privacy Policy, Cookie Policy, Data Processing Agreement and SMS Terms & Conditions. By engaging our services you agree to be bound by each of them.

2. DEFINITIONS

"Appointment" — a consultation or site visit between you and a Consumer, booked into your calendar by Recur.

"Consumer" — a member of the public who responds to advertising Recur operates on your behalf.

"Lead" — a Consumer who has submitted their contact details through advertising Recur operates on your behalf.

"Qualified Sit" — an Appointment meeting the criteria set out in your Service Agreement, as further described in Section 10.

"Services" — the services you have engaged us to provide.

"Territory" — the geographic area specified in your Service Agreement.

3. THE SERVICES

Recur provides two lines of service. Your Service Agreement specifies which applies to you.

3.1 Local Search and Reputation Services. Google Business Profile optimisation and Google Maps ranking ("Maps Ranking Services"), search engine optimisation, review generation and reputation management.

3.2 The Roof Revenue Engine. Paid advertising (principally on Meta platforms), landing page and funnel development, automated and human-assisted lead follow-up by SMS, telephone and email, lead qualification, and the booking of Appointments into your calendar.

We apply proven strategies and industry practice. Except where a specific written guarantee applies under Section 12 or your Service Agreement, we do not guarantee any particular outcome.

4. ELIGIBILITY AND YOUR WARRANTIES

By engaging us you represent and warrant, on a continuing basis, that:

• You are a business acting in the course of business, and the person accepting these Terms has authority to bind you.
• You hold and will maintain all licences, registrations, bonds, permits and insurance required to carry out the work you advertise, in every jurisdiction in which you operate.
• All claims, guarantees, pricing, financing terms, accreditations, review counts and job photographs you supply for use in advertising are accurate, current, and yours to use.
• You will carry out any work sold at the standard advertised, and will honour any pricing or offer promoted in the advertising.
• You are not subject to any regulatory action, injunction or consent order relating to your marketing, sales or trading practices.

You are solely responsible for the work you sell and perform. Recur does not carry out, supervise, warrant or insure any home improvement work.

5. YOUR GENERAL RESPONSIBILITIES

You agree to:

• Provide accurate and complete business information, and timely access to your website, Google Business Profile, analytics, advertising accounts, CRM, calendars and any other assets required.
• Nominate a responsive point of contact and respond to our reasonable requests within 2 business days.
• Keep your business information accurate and tell us promptly when it changes.
• Use the Services only for lawful purposes and in compliance with all applicable laws.
• Not engage in spam, misleading review solicitation, or any attempt to manipulate review platforms or advertising systems.

Where your delay or non-cooperation prevents us from delivering, any affected timeline or deliverable is suspended for the duration of the delay.

6. ADDITIONAL RESPONSIBILITIES — THE ROOF REVENUE ENGINE CLIENTS

Speed and consistency of your response are the largest single determinant of results, and much of it is outside our control. You therefore agree that:

6.1 Capacity. You have the sales and operational capacity to attend the Appointment volume contemplated in your Service Agreement, and will tell us in writing before you become unable to.

6.2 Attendance. You or a qualified representative will attend every booked Appointment, on time, prepared, and with authority to quote. If you cannot attend, you will give us and the Consumer as much notice as possible and will accept a reschedule.

6.3 Calendar. You will keep your booking calendar accurate and current, and will not allow double-booking or stale availability.

6.4 Follow-up. You will follow up with Consumers who do not buy at the first Appointment, and will not treat an Appointment as dead after a single contact attempt.

6.5 Reporting. You will record outcomes for every Appointment — sat, no-show, quoted, sold, value — in the system we provide, within 3 business days.

6.6 Conduct. You will treat Consumers introduced to you lawfully, professionally, and in accordance with all applicable consumer protection, home solicitation, cooling-off and cancellation-rights laws.

6.7 Advertising spend. You will maintain the minimum advertising budget set out in your Service Agreement without interruption.

7. ADVERTISING ACCOUNTS, SPEND AND PLATFORM COMPLIANCE

7.1 Advertising spend is separate from our fees. Unless your Service Agreement expressly states otherwise, advertising spend is a cost you bear and is not included in, or refundable under, any fee paid to Recur.

7.2 Account structure. Campaigns may run through your advertising account and business page, or through an account operated by Recur, as specified in your Service Agreement. You grant us the access necessary to operate campaigns, and will not alter campaigns, budgets, audiences or creative without telling us.

7.3 On termination. Where campaigns have run through your account, you retain the account, its pixel data, audiences and history. Where campaigns have run through an account operated by Recur, that account and any audiences built within it remain ours, and we will provide you with campaign performance reporting on request but are not obliged to transfer the account, its audiences or its learning history. If you want ownership of the advertising account on exit, this must be agreed in writing in your Service Agreement before the campaign starts.

7.4 Platform rules. Advertising platforms including Meta and Google set their own policies and may reject advertising, or restrict, suspend or permanently disable accounts, pages or business assets, at their discretion and often without explanation or appeal. Recur is not responsible for, and gives no guarantee against, any such action, and any resulting interruption suspends but does not terminate our obligations.

7.5 Platform costs. Advertising costs, auction dynamics, seasonality and competitor activity vary and are outside our control.

8. LEADS, APPOINTMENTS AND DATA

8.1 Ownership. Leads and Appointment records generated for you under your Service Agreement belong to you. On termination, we will export and provide them to you in a standard format within 30 days of request, and will then delete or anonymise our copies in accordance with our Privacy Policy and DPA, save for records we retain to evidence consent and opt-out compliance.

8.2 Exclusivity. Leads and Appointments generated for you are exclusive to you and will not be sold or passed to any other business.

8.3 Territory exclusivity. Any territory exclusivity is granted only where expressly stated in your Service Agreement, applies only to the trade and Territory recorded there, and lapses immediately if your Service Agreement terminates or your account falls into arrears.

8.4 Use of results. You permit us to use anonymised and aggregate performance data to improve our services and, with your prior written consent, to use your name, logo and results in our own marketing.

9. CONSUMER CONTACT AND TELEMARKETING COMPLIANCE

This section is important. Please read it carefully.

9.1 Your role. Where we contact Consumers by SMS or telephone on your behalf, we do so as your agent and at your direction. Under applicable telemarketing law — including, in the United States, the Telephone Consumer Protection Act ("TCPA") and state equivalents — you are the seller on whose behalf the contact is made and may bear primary legal responsibility for it.

9.2 What Recur will do. We will:

• Capture and retain evidence of Consumer consent to be contacted at the point of form submission, in a form intended to meet the prior express written consent standard.
• Honour STOP and other opt-out requests promptly and maintain a suppression list.
• Observe permitted calling and messaging hours.
• Identify automated messaging as automated where required, and provide a route to a human.
• Make consent and opt-out records available to you on request.

9.3 What you must do. You will:

• Not upload, import or ask us to contact any list of Consumers unless you hold documented, lawful consent to contact each person on it by the channel requested, and you will provide evidence of that consent on request.
• Maintain your own internal do-not-call list and honour it in your own follow-up.
• Not continue to contact any Consumer who has opted out.
• Comply with all applicable telemarketing, autodialer, call recording and consumer protection laws in your own subsequent contact with Consumers.

9.4 Allocation of risk. You will indemnify Recur in accordance with Section 19 against claims arising from Consumer contact made using data you supplied, from your own contact with Consumers, or from your failure to honour opt-outs. Recur remains responsible for its own compliance failures in operating the campaigns we run.

10. QUALIFIED SITS

10.1 Definition. The criteria that determine whether an Appointment counts as a Qualified Sit are set out in your Service Agreement. Those criteria typically address whether the Consumer attended, whether they own or are authorised to approve work on the property, whether the property falls within your Territory, whether the scope of work is one you provide, and the Consumer's budget and intended timescale.

10.2 Attendance. Unless your Service Agreement states otherwise, an Appointment counts as a Qualified Sit only where the Consumer attended.

10.3 Disputes. If you consider an Appointment did not meet the criteria, you must notify us in writing within 3 business days of the Appointment, giving your reason. Appointments not disputed within that window count as Qualified Sits and are chargeable. We will review disputes in good faith.

10.4 No-shows and cancellations. An Appointment the Consumer cancels or fails to attend is not a Qualified Sit and is not chargeable, provided you were available and had confirmed your availability. We will attempt to rebook it at no additional charge.

11. FEES AND PAYMENT

11.1 Fees are set out in your Service Agreement. Unless stated otherwise there, fees are payable in advance.

11.2 Performance-based fees. Where your Service Agreement provides for a fee per Qualified Sit, Qualified Sits are counted and invoiced in arrears on the cycle stated in your Service Agreement, payable within 7 days. You authorise us to charge your stored payment method for these amounts. Section 10.3 governs disputes.

11.3 Currency and taxes. Fees are stated in the currency shown in your Service Agreement and are exclusive of VAT and any applicable sales tax, which will be added where chargeable. You are responsible for any withholding, bank or currency conversion charges.

11.4 Late payment. Late or missed payment may result in suspension of the Services, including pausing campaigns and withholding Appointments, without liability to you. We may charge interest on overdue sums at 4% per annum above the Bank of England base rate.

11.5 Advertising spend is not a fee payable to Recur and is not refundable by Recur — see Section 7.1.

11.6 Billing disputes. Both parties agree to raise billing concerns directly and to attempt to resolve them in good faith before escalating. Please contact us before initiating a payment dispute with your bank or card provider. Where a chargeback is initiated and the fees are subsequently found to be properly due, you remain liable for those fees and for any associated costs we incur.

12. GUARANTEES

12.1 All services. Any performance commitment, guarantee or refund entitlement relating to paid advertising and appointment setting is set out only in your signed Service Agreement. Nothing said in marketing material, on a sales call, or in correspondence forms a guarantee unless it is written into your Service Agreement.

12.2 Except as expressly set out in your Service Agreement, no guarantee of any kind is given.

13. NO GUARANTEE OF SALES, REVENUE OR RETURN

You acknowledge and agree that:

• Recur books Appointments. Recur does not and cannot guarantee that any Appointment will result in a sale, or that you will achieve any particular revenue, profit or return on investment. Whether an Appointment converts depends on your pricing, your sales process, your representative's skill, your reputation, and factors outside anyone's control.
• Any figures, projections, benchmarks, case studies, calculators, historical averages or examples shown during our marketing or sales process are illustrative only. They describe results achieved by other businesses or typical ranges we have observed. They are not a promise, prediction, forecast or guarantee of your results, and results vary substantially between businesses.
• You have not relied on any representation, projection, benchmark or forecast that is not expressly written into your Service Agreement.

14. TERM AND TERMINATION

14.1 Term. Your initial term and renewal cycle are set out in your Service Agreement. Unless stated otherwise there, agreements run for an initial 90-day term and renew automatically for successive 90-day terms.

14.2 Notice. Either party may prevent renewal by giving at least 30 days' written notice before the end of the current term, by email to contact@recuragency.com. Written notice is sufficient to cancel. We may invite you to an exit call, but attendance is not a condition of cancellation.

14.3 Termination for cause. Either party may terminate immediately on written notice if the other commits a material breach that is not remedied within 14 days of notice, or becomes insolvent. We may terminate immediately if you breach Section 4 or Section 9, or if your conduct exposes us to legal, platform or reputational risk.

14.4 On termination. All outstanding fees become immediately due, including fees for Qualified Sits delivered before termination. We will cease campaigns and hand over Leads, Appointment records and any content you own under Section 15 within 30 days of request. Territory exclusivity ends immediately. Section 7.3 governs advertising accounts.

15. INTELLECTUAL PROPERTY

15.1 Yours. Content created specifically for your business — Google Business Profile posts and SEO website content — becomes your property once all fees have been paid in full. Ad creative and landing pages remain ours unless your Service Agreement expressly transfers them.

15.2 Ours. Our systems, processes, templates, frameworks, prompts, automations, software, offer structures, scripts and playbooks remain the intellectual property of Recur or its licensors. You are granted a non-exclusive, non-transferable, revocable licence to use them for your own business during the term only.

15.3 You must not reverse-engineer, copy, resell, sublicense or disclose our proprietary systems, materials or strategies to any third party without our prior written consent. This obligation survives termination.

15.4 Your data. Nothing in this Section gives Recur ownership of your business data, your customer data, or Leads and Appointment records generated for you. Those are governed by Section 8 and by our Data Processing Agreement.

15.5 Third-party materials. You warrant that any photographs, footage, testimonials, logos, badges or accreditations you provide for use in advertising are yours to use and do not infringe any third party's rights.

16. CONFIDENTIALITY

Each party will keep the other's confidential information confidential, use it only for the purposes of the engagement, and not disclose it without consent, except where required by law. This survives termination for 3 years.

17. NON-SOLICITATION

During the term and for 12 months afterwards, you will not directly or indirectly solicit for employment or engagement any Recur employee, contractor, setter or closer who has worked on your account, without our prior written consent. This does not restrict general public advertising not targeted at our personnel.

18. LIMITATION OF LIABILITY

18.1 Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be limited.

18.2 Subject to 18.1, we are not liable for indirect, incidental, special or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings or data.

18.3 Subject to 18.1, our total aggregate liability arising out of or in connection with the Services, whether in contract, tort or otherwise, shall not exceed the total fees paid by you to Recur in the 90 days immediately preceding the event giving rise to the claim.

18.4 We are not liable for the acts, omissions, outages, policy decisions, account suspensions or pricing changes of third-party platforms — see Section 20.

19. INDEMNITY

You will indemnify and hold harmless Recur, its officers, employees and contractors from any claim, loss, damage, penalty, regulatory action or legal cost arising from:

• your breach of these Terms or of your Service Agreement;
• the work you sell or perform for any Consumer, or your failure to hold required licences or insurance;
• any claim, guarantee, price or accreditation you supplied for use in advertising being inaccurate, unsubstantiated or not yours to use;
• any data you supplied to us having been obtained without lawful basis or consent;
• your own contact with Consumers, or your failure to honour opt-out or do-not-contact requests; and
• your breach of applicable data protection, consumer protection or telemarketing law.

20. THIRD-PARTY SERVICES

We use third-party providers to deliver the Services, including those listed in our Privacy Policy. Those services are governed by their own terms, and we are not responsible for their interruption, change, withdrawal, pricing or policy decisions.

21. FORCE MAJEURE

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including natural disasters, pandemics, war, cyber-attack, industrial action, or third-party platform outages.

22. DATA PROTECTION

Our processing of personal data is governed by our Privacy Policy and Data Processing Agreement, which forms part of these Terms by reference. Where we process personal data on your behalf, you act as controller and we act as processor or service provider, as applicable.

23. GENERAL

23.1 Entire agreement. These Terms, together with your Service Agreement and the documents incorporated by reference, constitute the entire agreement between us and supersede any prior discussion, proposal or representation.

23.2 Assignment. You may not assign these Terms without our written consent. We may assign to a successor of our business.

23.3 Severance. If any provision is held unenforceable, the remainder continues in force.

23.4 No waiver. Failure to enforce any provision is not a waiver of it.

23.5 Changes. We may update these Terms. We will notify clients of significant changes by email at least 14 days before they take effect. Changes do not apply retrospectively to a term already paid for.

23.6 Independent contractors. Nothing in these Terms creates a partnership, joint venture, franchise or employment relationship.

24. GOVERNING LAW AND DISPUTES

24.1 These Terms are governed by the laws of England and Wales.

24.2 The parties will attempt to resolve any dispute in good faith by discussion before commencing proceedings.

24.3 Subject to 24.2, the courts of England and Wales have exclusive jurisdiction.

25. CONTACT

Email: contact@recuragency.com
Phone: (213) 814-3755
Post: Recur Ltd, 356 Russell Court, Woburn Place, London, WC1H 0NH