We help roofers scale with pre-qualified homeowner consults
The Roof Revenue Engine™ runs your paid ads, vets every new lead in under 5 minutes, and pre-sells homeowners on your company before they hit your calendar.
Trusted by 55+ roofing contractors across the US
Roofing clients served
Revenue generated
Avg revenue added
Client retention
How we help
The Roof Revenue Engine, end to end.
Three integrated systems working together so your reps only see homeowners who are ready to buy.
Targeted Lead Attraction
Meta campaigns built for storm-, retail-, and insurance-focused roofers. We put your offer in front of homeowners who actually need a roof — not tire-kickers.
Live Qualification & Pre-Selling
Our trained roofing concierge team call every lead in under 5 minutes, verify home ownership, budget and intent, then pre-sell your process so homeowners show up warm and ready.
Confirmation & Reporting
Consults get double-confirmed with reminders, no-shows get rescheduled, and you get a live dashboard showing spend, booked calls, sits and closed revenue.
Meet the team
Operators who've sold roofs — not just ads.
OLIVER RUBERY
Founder & CEO
Oliver leads Recur with one brief: turn ad spend into booked roof inspections, not just inbox clutter. He has spent the last decade building performance systems for home-services brands across the US, and still reviews every account personally to make sure the numbers that matter — qualified appointments, cost per booking and revenue added — keep moving in the right direction.
BILL GATER
Head of Media Buying
Runs every ad account, creative test, funnel build and qualification script we deploy. Formerly scaled a 7-figure roofing sales floor from the ground up, so he knows exactly what a real lead looks like before it ever hits your calendar. If a campaign isn't producing bookable consults, Bill is the one rewriting it until it does.
LEE VAUGHEY
Director of Client Growth
Your strategic growth partner. Lee architects the tailored playbook that turns ad spend into consistent pipeline, then makes sure every client has a clear path to scale. He designs growth plans, sets the weekly priorities, and spots problems before they cost you money.
SHANNON SWIFT
Account Executive
Your day-to-day operator and client champion. Shannon manages her own portfolio of roofing clients end-to-end — onboarding, weekly check-ins, pacing the campaigns, and making sure nothing slips through the cracks. While Lee sets the strategic direction, Shannon owns the execution that keeps your calendar full and your results moving forward.
Results
What roofers say after 90 days.
"Added $112K in signed contracts our first 30 days. My closers stopped complaining about lead quality — that alone was worth it."
"The pre-sell piece is what nobody else does. Homeowners already know why they're meeting us before we knock on the door."
"We went from 6 booked consults a week to 22, and our sit rate actually went up. Recur is the first agency that gets our sales cycle."
"Straightforward, no fluff. Weekly reporting, clear numbers, and appointments that actually close. Best money we spend."
"Our cost per acquired customer dropped 41% in the first quarter. The setters feel like an extension of our team."
"Signed 9 roofs in one week off Recur-booked consults. I've never had a lead source I could actually forecast around."
FAQ
Common questions, straight answers.
Still stuck? Jump on a 15-minute intro call with the Recur team. If we're not the right fit for your roofing business, we'll tell you honestly.
Most agencies stop at delivering a form fill or phone number. We run the ads AND the setting — every lead is called, vetted and pre-sold by our team before it ever hits your calendar as a confirmed consult.
US residential roofing contractors doing at least $1M/yr who have an in-house sales team (or are actively building one). We work across retail, storm/insurance, and hybrid models.
Most clients are live inside 7–10 business days. That includes creative build, offer positioning, tracking, ad account setup and setter onboarding to your process.
Home ownership verified, roof age & condition confirmed, decision-maker present, budget aware, and pre-sold on your company and process. If they don't clear the bar, they don't hit your calendar.
You do. Ad accounts, pixels, creative and lead data are all in your name. If we ever part ways, you keep everything.
We're a performance partner, not a cheap freelancer. Pricing depends on market and volume goals — we walk you through it on the intro call once we know it's a fit.
Ready to scale your roofing business and feed your sales team?
Book a free intro call. We'll map out what a Roof Revenue Engine looks like in your market.