Read this first

⚠️ Read this before you send us content.

Your ads are only as good as the content behind them. Same budget, different content = wildly different results. This page shows you exactly what to send.

✔ Green = Send this✘ Red = Don't

The proof

Same budget. Very different results.

Two roofers. Same city. Same ad spend. Same offer. Here's what happened.

✘ Client A — Sent stock
Bad example: stock photos, no faces, no proof
  • • Stock photos of roofs
  • • No team, no faces, no customers
  • • No before/afters
$300+
Cost / lead
6
Leads
1
Booked
✔ Client B — Sent real
Good example: real crew, before/afters, testimonials
  • • Real crew on real roofs
  • • Before/after from same angle
  • • Homeowner testimonial videos
$57
Cost / lead
48
Leads
32
Booked

The only difference? The content they sent.

The 8 types

What to send. What not to send.

Eight content types. Bad on the left, good on the right. Screenshot this page and hand it to your crew.

01

Team Photos

Bad
Bad example: faceless stock 'roofers'
  • Stock library models
  • Nobody knows who you are
Good
Good example: your crew, branded shirts, on the job
  • Real faces, real names
  • Company shirts / trucks visible
02

Photos With Customers

Bad
Bad example: no customer, just a house
  • No human = no trust
  • Feels like a listing photo
Good
Good example: you shaking hands with the homeowner
  • Smiling homeowner + crew
  • Finished roof in the background
03

Before & Afters

Bad
Bad example: different roof, angle, light
  • Angles don't match
  • Can't tell what changed
Good
Good example: same roof, same angle, same framing
  • Shoot before you start
  • Repeat the exact shot after
04

Customer Testimonials

Bad
Bad example: screenshot of a review
  • Text-only screenshots
  • No face, no voice, no trust
Good
[Add Video Placeholder Here]
  • Filmed vertical on a phone
  • Says name, problem, result
05

Business Overview

Bad
[Add Image Placeholder Here]
  • No context, no story
  • Feels like every other roofer
Good
[Add Image Placeholder Here]
  • Shows scale and legitimacy
  • Real place, real operation
06

Educational / Explainer

Bad
[Add Image Placeholder Here]
  • Rambling 3-minute takes
  • Contractor-speak, no hook
Good
[Add Image Placeholder Here]
  • One idea, one clip
  • Start with the hook, no intro
07

Team In Action

Bad
Bad example: shaky, far away, nothing happening
  • Filmed from the ground, tiny
  • No action, just standing around
Good
[Add Video Placeholder Here]
  • Get on the roof with the phone
  • Multiple angles, 10–20 sec each
08

Logo Files

Bad
Bad example: screenshot from your website
  • Low res, pixelated
  • White box background
Good
Good example: vector PDF / SVG or transparent PNG
  • High-res, scales clean
  • Transparent background

Cheat sheet

Quick do's & don'ts

Do
  • Shoot in good natural light
  • Clean audio — quiet spot, phone close to mouth
  • Real people — you, crew, real customers
  • Vertical 9:16 for video
  • Send the original files (no compression)
  • Send lots — more is always better
Don't
  • Stock photos or generic "roofer" images
  • Screenshots of reviews (send raw text/photo)
  • Heavy filters, beauty mode, TikTok effects
  • Copyrighted music (we'll get the ad rejected)
  • Blurry, shaky, or dark footage
  • Landscape video for reels/stories

Next step

Watch the 1-MINUTE walkthrough.

We'll show you exactly how to upload your content so we can start building ads that book jobs.

Watch: How To Upload Your Content

Real beats perfect. Send us plenty — we'll handle the rest.